Brand new 4* hotel with swimming pool in Central London

Secret hotels are becoming increasingly sought after, and with that additional travel providers are providing opaque booking deals. Normally, all the agents divulge the star rating for each establishment and bullet points on the location and services so you can make an informed choice as to whether the resort is for you. Lastminute also utilise Google Maps for each listing, with a marked out zone of where the resort is located within. It’s also worth noting that normally the name of the secret hotel will allude to where it’s located. For instance Hotwire list their secret hot rate hotels under a title explicitly associated with a neighbourhood or point of interest.

So why do these hotels and resorts choose to list without publishing their name? The properties in the secret hotel collection are often four or five stars, and as a consequence do not care to reduce their suites in public. They therefore list without stating their name, so that they can keep their suites full without customers waiting for deals before they book. The secret hotels notion ensures both the customer and the hotel are content.

Booking agent description: This brand new 4-star hotel sits in the ancient Southwark area of London. A short walk from Blackfriars Bridge, the endless attractions along the Southbank (Tate Modern and London Eye) and; with Borough Market in the opposite direction, locations don't get much better than this. Plus, you can enjoy the hotel's restaurant, bar, indoor pool and sauna.

Location: South Bank and Southwark, London

Hotel rating: 4.5 out of 1,045 reviews

Hotel facilities: 24-hour front desk, Air Conditioning, Car rental desk, Currency Exchange, Doctor on call, Dry cleaning, Elevator/Lift, Express check-out, Lobby bar, Shoe shine, Wi Fi, Non-smoking rooms, Children programs, Accessible facilities, Room service, Security, 120 AC, 220 AC, Pets allowed

Room facilities: Fax machine, Games console, Internet Access

Accepted credit cards: American Express, Diners Club International, EC, Mastercard, Visa

Hotel policies: Pets welcome, Smoking not permitted

Childrens amenities: Childrens play area

Business amenities: Meeting Rooms, Copier, Meeting facilities