Secret hotels are becoming continuously more popular, and with that new travel agents are offering opaque booking offers. Usually, all the travel agents disclose the star rating for each establishment and a paragraph on the location and facilities so you can make a knowledgeable decision as to whether the establishment is for you. Lastminute also integrate Google Maps for each listing, with a marked out area of where the hotel is located. It’s also worth mentioning that normally the title of the secret hotel will intimate where it’s positioned. For instance Hotwire display their secret hot rate hotels under a title clearly related to a neighbourhood or monument.
So why do these properties choose to list in secret? The hotels in the secret hotel collection are often four or five stars, and so do not want to discount their rooms in public. They thus list without publishing their name, so that they can keep their guest rooms full without customers waiting for deals before they book. The secret hotels construct ensures both the customer and the property are content.
Booking agent description: From the minute you walk into the dramatic lobby filled with antiques and hand-picked collectables you will feel whisked into a luxury London fairy-tale. This lovely modern hotel with classic charm and style offers guests a stay to remember with deluxe service and a chic restaurant and bar. The location is ideal, minutes from some of London's key attractions in Westminster Abbey, Buckingham Palace, Big Ben and the Parliament. You won't want to leave this sophisticated oasis.
Location: Victoria and Westminster, London
Hotel rating: 4.5 out of 3,403 reviews
Hotel facilities: Air Conditioning, Wi Fi
Accepted credit cards: Mastercard, Visa
Hotel policies: Children welcome, Smoking not permitted