Secret hotels are becoming increasingly popular, and with that additional travel agents are offering opaque booking offers. Generally, all the agents reveal the star rating for each resort and bullet points on the area and amenities so you can make an educated decision as to whether the property is for you. Lastminute also utilise Google Maps for each listing, with a marked out zone of where the hotel is found. It’s also important to point out that often the title of the secret hotel will make an allusion to it’s location. For instance Hotwire list their secret hot rate hotels under a title explicitly associated with a neighbourhood or well known attraction.
So why do these hotels elect to list without stating their name? The properties in the secret hotel collection are often four or five star, and therefore don’t like to discount their guest rooms in public. They therefore list in secret, so that they are able to keep their suites full without people waiting for a sale before they book. The secret hotels notion makes sure that both the customer and the property are content.
Booking agent description: Located in West London, just outside the city centre but still within 20 minutes of London's West End by underground, this recently refurbished hotel offers guests an ideal base from which to explore. A spacious and contemporary 4 star property, it also offers onsite parking, a large fitness centre, an al fresco bar and two other restaurants.
Location: Hammersmith and Chiswick, London
Hotel rating: 3.5 out of 2,036 reviews
Hotel facilities: 24-hour front desk, Adjoining rooms, ATM/Cash machine, Ballroom, Bell staff/porter, Bus parking, Car rental desk, Concierge desk, Concierge floor, Currency Exchange, Doctor on call, Dry cleaning, Elevator/Lift, Express check-in, Express check-out, Wi Fi Connection, Gift Shop, Ice machine, Lobby bar, Parking, Indoor parking, Shoe shine, Tour desk, Wi Fi, Restaurant, Accessible facilities, Outdoor parking, Room service, Security, Multilingual staff, 120 AC, 220 AC, Pets allowed, Private dining for groups
Room facilities: Data port, Fax machine, Internet Access
Accepted credit cards: American Express, Diners Club International, EC, JCB, Mastercard, Visa
Hotel policies: Children welcome, Pets welcome, Smoking not permitted
Childrens amenities: Babysitting, Childrens play area
Business amenities: Business Center, Meeting Rooms, translation services, Copier, Audio visual equipment, Business center, Meeting facilities, Secretarial services