Secret hotels are becoming increasingly sought after, and with that more travel agents are offering opaque booking offers. Usually, all the travel agents disclose the star rating for each establishment and a passage on the location and services so you can make a knowledgeable decision as to whether the hotel is for you. Lastminute also integrate Google Maps for each listing, with a marked out section of where the property is positioned. It’s also worth pointing out that typically the name of the secret hotel will imply it’s location. For instance Hotwire list their secret hot rate hotels under a title clearly linked to a neighbourhood or point of interest.
So why do these properties choose to list without publishing their name? The establishments in the secret hotel collection are often four or five star, and therefore do not wish to reduce their rooms in the public domain. They thus list without publishing their name, so that they can keep their suites full without guests waiting for reduced prices before they book. The secret hotels construct ensures both the guest and the property are content.
Booking agent description: This 4-star boutique hotel with Victorian charm sits between shopping and dining hotspot, the King's Road and the top museums and galleries on Cromwell Road. As well as the great location, this hotel features an Italian restaurant, 24-hour bar and free wifi.
Location: Chelsea and Knightsbridge, London
Hotel rating: 4 out of 368 reviews
Hotel facilities: Room Service, Air Conditioning, Air-conditioning in public areas, airport shuttle service (on request), Eco-Friendly, Elevator/Lift, Reception (24 hours), Wi Fi, Free internet in the lobby, Gay Friendly
Room facilities: Room Service, Air Conditioning, Radio, Complimentary toiletries, DVD Player, En-Suite Bathroom, Flat screen LCD TV, Coffee/tea facilities, Telephone, Television, Wake-up calls, High speed internet connection, Work Desk, Hairdryer, Mini-bar, Safe, Private bathroom with bath/shower, Kettle, Wifi in the lobby
Accepted credit cards: American Express, Maestro, Mastercard, Visa
Hotel policies: Children welcome, Service animals permitted only, Smoking not permitted
Business amenities: Audio/Visual Equipment, Board room, Conference Rooms, Meeting Rooms, Overhead projector, sound equipment